Why I created this website?
When a user is looking for any kind of a product they will usually start looking online. Studies show that having a website brings in more traffic to a physical location. When a retail shop has a website customers feel more enthused to travel to the physical location.
​
When I first looked at the University Liquors website, I immediately noticed they needed a new UI design. The current style they used was out of trend resulting in less customer interaction.
The Goal
The primary goal of this project was to build a new up-to-date UI for University Liquors. The secondary goal was for me to gain further experience with UI/Ux tools already known and gain new experience with Adobe XD.
Responsibilities
My responsibilities throughout the project were to conduct user research through interviews, build paper and digital wireframes, create low and high-fidelity prototypes, and generate a user-friendly interface.
​
Tools Used
Images are from Unsplash.com, Pixabay.com, and Pexels.com.
Low-fidelity prototype
Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was to navigate on main points of the website, so the prototype could be used in a usability study.
High-fidelity prototype
The final high-fidelity prototype presented cleaner user flows for the website of University Liquors.
Responsive UI
The images below show the dynamic UI of the website that would be useful on smaller screens like mobile devices. studies show that a responsive UI that allows users to interact with the website on multiple platforms increases user satisfaction.
Accessibility check
The app has been evaluated for contrast to match at least AA standards with the contrast checker tool WebAIM.
​
